What is Digital Marketing?

What is Digital Marketing?

Posted on Mar. 04, 2024

Digital Marketing may be a marketing effort through the utilization of electronic devices or the web to promote and sell a product. It uses digital channels such as search engines, social media, e-mail, apps, and lots more. It also consists of video, text messaging,  podcasts, digital television, electronic billboards, and radio channels, etc. This is a new venture in marketing strategy to catch the attention of the customer for a more profitable income.

What is the Importance of Digital Marketing?

A Vast Number of Internet Users. 

According to Statista, as of January 2021, there have been 4.66 billion active internet users worldwide. With this figure, there`s a good business opportunity. When your presence always exists, customers probably check and learn more about the products and services.

Digital Marketing is using platforms like Google, with over 270 million users as of October 2020, and Facebook, with roughly 2.89 billion monthly active users as of the second quarter of 2021, (according to Statista) where the majority are using today no matter their age, nationality, location, and gender. These are to name a few platforms that we can utilize for digital marketing. The numbers above are evident for a business approach. 


The expense for Digital Marketing is economical. Benefits and usage are worth what is purchased compared to traditional marketing. You don`t have to print flyers. You will be able to save time to market the product and services.

Using of Electonic Devices 

Most people are using electronic devices like smartphones, desktops, laptops, tablets, pads, etc. They use these gadgets in work, school, playing games, watching movies, etc., and not a day goes by without even looking at their phone or desktop. Therefore, there is always an opportunity for a prospective customer if Digital Marketing is out there online.

Greater ROI

The more exposure to products online, the possible customer we gain. If we gain more customers, the Revenue of Income will increase. Digital Marketing features a big part in this chance.

Reaching Out to Your Customers

When people are exposed to Digital Marketing frequently, soon they could be interested in what is all about. That curiosity might result in an inquiry into facts and knowledge about the product. It may result in contacting you with the information provided.

If you are interested in pursuing Digital Marketing, we are more than happy to assist you. We do our best to serve you to the best of our ability.